From Karen Sheek, LWVCO Board President...
Dear LWVCO League Members,
At our October Board Meeting, Executive Director Beth Hendrix reminded us that each Board member is also a LWVCO ambassador, and she encouraged us to think about how we might represent the League outside of League activities. Though we are often called upon to make formal presentations as representatives of the League, there are many spur-of-the moment occasions when we might promote the League. To take advantage of these informal occasions and maximize the potential to get the League message out, Beth emphasized that preparation is important, and she encouraged each Board member to create a League elevator speech.
According to one online resource, “an ideal elevator pitch should spark interest, be interesting and memorable, and last about 30 to 60 seconds (the length of an average elevator ride, hence the name). Any longer and you risk losing your audience's attention; any shorter and you might leave out important information.”
A good elevator speech is a good story — often a personal narrative, shared with passion to spur the listener to action. “Empowering Voters. Defending Democracy” are noble words but sharing one’s personal connection to the League makes the organization relatable in a way that a catch phrase or mission statement may not.
While Beth’s comments were directed to the Board, I now direct them to every League member in our state. Each of you can be an ambassador for our organization — sharing our message and potentially recruiting new volunteers to engage in the important work the League does.
Read the rest of Karen's letter on our website to see her additional advice.
Karen also had a Letter To The Editor published this week in The Journal!